Post by account_disabled on Feb 24, 2024 7:26:10 GMT 1
First steps on how to make an advertising brief The process begins with an information session between the creative team and the client which will result in a document of at least two pages in length which will establish the direction to take the message to transmit the audience to which it is directed. and the means to be used. It is important that this work is carried out as a team by a multidisciplinary group to avoid a particular and subjective vision at all costs. guides us in the creative process Although there is no established formula on how to create an advertising brief since it must adapt to the characteristics of each project there are certain key points that every document of this type must include.
Brand positioning statement A key element of how to create a creative brief is knowing the brand positioning statement. It is a phrase that summarizes in a few India WhatsApp Number List words how the Abrand wants to be perceived in the market. Unlike an advertising slogan statements are for internal use. For example the phrase Amazon uses is Our vision is to be the most customercentric company on earth to build a place where people can find and discover anything they want to buy online.
Product To carry out creative work on a product it is necessary to know it in depth. What it is what category it belongs to where it is sold how and where it is distributed what is its price quality and how many varieties exist. Background and objectives How to put together a brief and a new campaign if the previous creative efforts and their results are not known It would be similar to the doctor who must treat a patient for his current symptoms without knowing his medical history and the true reasons that triggered his state of health. It is necessary to be aware of the campaigns that have been carried out around the brand in the past and the results obtained.
Brand positioning statement A key element of how to create a creative brief is knowing the brand positioning statement. It is a phrase that summarizes in a few India WhatsApp Number List words how the Abrand wants to be perceived in the market. Unlike an advertising slogan statements are for internal use. For example the phrase Amazon uses is Our vision is to be the most customercentric company on earth to build a place where people can find and discover anything they want to buy online.
Product To carry out creative work on a product it is necessary to know it in depth. What it is what category it belongs to where it is sold how and where it is distributed what is its price quality and how many varieties exist. Background and objectives How to put together a brief and a new campaign if the previous creative efforts and their results are not known It would be similar to the doctor who must treat a patient for his current symptoms without knowing his medical history and the true reasons that triggered his state of health. It is necessary to be aware of the campaigns that have been carried out around the brand in the past and the results obtained.