Post by account_disabled on Oct 18, 2023 5:14:02 GMT 1
Monitoring trends around the world can bring many valuable insights into upcoming news in different market segments. Furthermore, it can prepare a company to meet growing demands, anticipating technological development and standing out from the competition. How to start innovating? One of the AEVO Club panelists was Maximiliano Carlomagno, founding partner of Innoscience. He presented a report showing that 84% of executives say that innovation is a priority for their growth strategies, but 94% of them still feel frustrated with the performance of their innovation initiatives. Part of this unsatisfactory result comes from the uncertainty of taking a risk on something new, but also for other reasons he listed: Misaligned business and innovation strategies, that is, innovation is not a priority in company management; Strategies and innovation model, incompatible.
This occurs, according to Maximiliano, as companies choose the innovation model first rather than the strategy; The organization launches a program of ideas because it believes it is innovative, but does not know why to do it at that moment, as there is no strategy or planning behind the initiative; Innovation model in discrepancy with cultural requirements and resources available to innovate. This means that the company does not have the necessary resources for that initiative, whether financial, human or cultural. To europe mobile number list have effective innovation, the first step is to define the strategy to be followed. You can focus on improving your core business with open or closed innovation , expand into adjacent businesses or invest in disruptive transformations, then choose the appropriate innovation model and then promote the culture of innovation in the company. Read more at: Organizational Ambidexterity Innovation trends The second guest for this edition was Clarisse Gomes, Innovation Strategist at Deloitte and founder of Inova Simples. For her, “ innovation is a set of two factors: new + result ”. If we develop a strategy and obtain good results, without implementing anything new, the management is probably being done correctly. However, we cannot consider it to be innovative management. On the other hand, if we create something new without its application obtaining satisfactory results, we can be strong in creativity, but if we do not generate value with the strategy, we cannot consider it an innovation either. And how to create something new that generates value?
Creativity comes from the repertoire and knowledge we bring throughout life, and it matters for innovation, as innovating does not mean investing in cutting-edge technologies. After all, how many technological tools do we have at our disposal that we don’t take advantage of? Access to technology, although very important, is not enough to create innovation alone, as we need intangible resources, such as creativity. Deloitte launched a study called “Tech Trends” 12 years ago , which presents some technological trends around the world.
This occurs, according to Maximiliano, as companies choose the innovation model first rather than the strategy; The organization launches a program of ideas because it believes it is innovative, but does not know why to do it at that moment, as there is no strategy or planning behind the initiative; Innovation model in discrepancy with cultural requirements and resources available to innovate. This means that the company does not have the necessary resources for that initiative, whether financial, human or cultural. To europe mobile number list have effective innovation, the first step is to define the strategy to be followed. You can focus on improving your core business with open or closed innovation , expand into adjacent businesses or invest in disruptive transformations, then choose the appropriate innovation model and then promote the culture of innovation in the company. Read more at: Organizational Ambidexterity Innovation trends The second guest for this edition was Clarisse Gomes, Innovation Strategist at Deloitte and founder of Inova Simples. For her, “ innovation is a set of two factors: new + result ”. If we develop a strategy and obtain good results, without implementing anything new, the management is probably being done correctly. However, we cannot consider it to be innovative management. On the other hand, if we create something new without its application obtaining satisfactory results, we can be strong in creativity, but if we do not generate value with the strategy, we cannot consider it an innovation either. And how to create something new that generates value?
Creativity comes from the repertoire and knowledge we bring throughout life, and it matters for innovation, as innovating does not mean investing in cutting-edge technologies. After all, how many technological tools do we have at our disposal that we don’t take advantage of? Access to technology, although very important, is not enough to create innovation alone, as we need intangible resources, such as creativity. Deloitte launched a study called “Tech Trends” 12 years ago , which presents some technological trends around the world.